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Alliance Health Creates Premier Social Networking Web Site for People Living with Diabetes – Diabetic Connect Provides Community, Care Options and Promotes Conversation
Salt Lake City, UT – Alliance Health Networks, a leading online consumer health company, today launched DiabeticConnect.com, the first comprehensive and full service social-networking site dedicated to serving the needs of people living with diabetes and connecting them to others who share their lifestyle and daily challenges.
Diabetic Connect is a social utility built on a proprietary platform, which enables the sharing of product recommendations, treatment advice and providing support to people who live with diabetes. More than 20 million people in the United States live with diabetes and diabetes-related conditions.
Diabetic Connect: Support and Information to Live a Long Healthy Life with Diabetes
—Trusted Community Managers: Internationally known diabetes blogger, Amy Tenderich, and diabetes nutrition researcher, Toma Grubb, manage community discussions on all topics that impact members and the diabetic lifestyle.
—Valued Connections with Friends with Diabetes: Diabetic Connect is a private forum for meeting, sharing, supporting, understanding and learning from others who live with diabetes.
—Healthy Recipes and Nutrition Information: Enjoying the right foods is a daily concern for people living with diabetes. Diabetic Connect offers hundreds of tasty, healthy recipes that everyone can easily prepare on their own.
—Relevant Product Reviews, News, Discussions, Videos and More: Diabetic Connect is built on the shared knowledge and experiences of the community. Members may participate in discussions on medications, devices and treatments that work best, in addition to uploading, viewing or commenting on the latest diabetes news, videos and recommendations.
—Savings and Solutions for People Living with Diabetes: Diabetic Connect members have opportunities to receive more information on savings and special offers on a variety of diabetes products. There are no banner ads on Diabetic Connect, giving members the freedom to opt-in for any products and services that interest them.
“I discovered that I had Type 1 diabetes when I was 37, yet there were limited resources for connecting with others and learning about their experiences,” said Amy Tenderich, Community Manager of Diabetic Connect and owner of the influential blog, DiabetesMine.com. “Through Diabetic Connect, I’m proud to help other people with diabetes as well as caregivers find valuable and relevant information to help manage this disease.”
“Diabetic Connect is a breakthrough service for people with diabetes since it serves as both a destination for information needs, and an online community that grows and extends each member’s support network,” said Stead Burwell, Alliance Health’s CEO. “Diabetic Connect represents the future of patient-driven healthcare and how health information is shared online, since it’s a focused social networking site that gives individuals powerful and engaging connections that enrich and support their lives.”
People living with diabetes, along with caregivers, friends and family members, and health professionals, may join Diabetic Connect and create their privacy-protected profiles at www.diabeticconnect.com.
Alliance Health Launches Online Health Network to Give Consumers an Improved Experience through Social Communities and Personalized Services
Patient-Focused Communities Provide Performance-Based Programs to Marketers with Maximum Relevancy and Interactivity
SALT LAKE CITY—Alliance Health Networks, a leading online health network for consumers and marketers, today unveiled its permission-driven marketing platform that improves the online consumer health experience through social media and customized one-to-one connections.
Through its network of narrow-focused health communities and Web sites, Alliance Health reaches millions of consumers interested in solutions, treatments and advice for their individual conditions, diseases and health information needs. Alliance Health is driven to deliver greater value and more relevant services to individual health consumers while providing greater performance to health marketers of all sizes and budgets.
For Consumers: Authentic and Relevant Health Information and One-to-One Connections
- Communities: Alliance Health’s network of narrow-focused health communities for individuals, caregivers and health professionals offer information, news and treatment advice on both existing and emerging diseases; in addition to a social support network that is focused on the health and wellness of all members. In response to the need to protect sensitive and personal health information and to foster more open dialogue, Alliance Health has developed Privacy Manager, a feature that allows community members to participate in discussions and other social interactions while keeping their identity private. The first community that Alliance Health is launching is DiabeticConnect.com. The site is currently in private beta and open by invitation to a select number of people. DiabeticConnect.com will launch to the public in Q2’08.
- ClickOnHealth: ClickOnHealth is a one-stop online health resource that matches a consumer’s needs to products, services and special offers based on what health conditions are selected on the Web site. ClickOnHealth uses Alliance Health’s proprietary PersonaMatch™ co-morbidity ranking algorithm to present relevant health-related solutions in areas, including diabetes, heart disease, cancer, stroke, cholesterol, Alzheimer’s, sleep apnea, arthritis, cold and flu, and many more health segments.
- Alliance Health is a performance-driven health marketing network that allows health marketers to effectively reach out to the right consumers and offer relevant products and services through a variety of performance-driven programs; including brand development, lead generation, and other cost per acquisition programs. Current clients include pharmaceutical agencies, medical suppliers, device manufacturers, clinical researchers and health and wellness product manufacturers.
- The Alliance Health Persona™ Engine is a vertical ad serving system developed to efficiently manage performance ad campaigns across the span of interactive touch points including search, email, affiliate networks, web properties, display ads, and newsletters.
According to the Pew Internet & American Life Project, iCrossing and many leading organizations tracking the online health industry, consumer interest in researching and improving their health through online sources is widespread in the United States.
Pew Internet & American Life Project: “Online Health Search 2006” (October 2006)
—Eight in 10 Internet users go online for health information
—Eight million American adults look online for health information on a typical day iCrossing: “How America Searches: Health & Wellness” (January 2008)
—59% of adults use online resources to obtain health and wellness information
—84% of health searchers look online to educate themselves about a disease or a condition
“Alliance Health is changing the way consumers find solutions for their medical conditions and giving marketers one of the most efficient and intelligent platforms for reaching highly relevant and engaged consumers,” said Stead Burwell, Alliance Health’s CEO. “Today’s consumer is actively seeking information online and relying on the Web as the first resource for their health concerns. Alliance Health’s advanced infrastructure and Persona engine allow consumers and marketers to easily participate in privacy-protected and empowered health-specific interactions. We look forward to expanding our network and introducing many more targeted communities that address many of our nation’s most prevalent diseases and health-related conditions.”
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