Company
Alliance Health Creates Premier Social Networking Web Site for People Living
with Diabetes – Diabetic Connect Provides Community, Care Options and
Promotes Conversation
Salt Lake City, UT – Alliance Health Networks, a leading online consumer
health company, today launched DiabeticConnect.com, the first comprehensive
and full service social-networking site dedicated to serving the needs of
people living with diabetes and connecting them to others who share their
lifestyle and daily challenges.
Diabetic Connect is a social utility built on a proprietary platform, which enables the
sharing of product recommendations, treatment advice and providing support
to people who live with diabetes. More than 20 million people in the United
States live with diabetes and diabetes-related conditions.
Diabetic Connect: Support and Information to Live a Long Healthy Life with
Diabetes
— Trusted Community Managers: Internationally known diabetes blogger, Amy
Tenderich, and diabetes nutrition researcher, Toma Grubb, manage community
discussions on all topics that impact members and the diabetic lifestyle.
— Valued Connections with Friends with Diabetes: Diabetic Connect is a
private forum for meeting, sharing, supporting, understanding and learning
from others who live with diabetes.
— Healthy Recipes and Nutrition Information: Enjoying the right foods is a
daily concern for people living with diabetes. Diabetic Connect offers
hundreds of tasty, healthy recipes that everyone can easily prepare on their
own.
— Relevant Product Reviews, News, Discussions, Videos and More: Diabetic
Connect is built on the shared knowledge and experiences of the community.
Members may participate in discussions on medications, devices and
treatments that work best, in addition to uploading, viewing or commenting
on the latest diabetes news, videos and recommendations.
— Savings and Solutions for People Living with Diabetes: Diabetic Connect
members have opportunities to receive more information on savings and
special offers on a variety of diabetes products. There are no banner ads on
Diabetic Connect, giving members the freedom to opt-in for any products and
services that interest them.
“I discovered that I had Type 1 diabetes when I was 37, yet there were
limited resources for connecting with others and learning about their
experiences,” said Amy Tenderich, Community Manager of Diabetic Connect and
owner of the influential blog, DiabetesMine.com. “Through Diabetic Connect,
I’m proud to help other people with diabetes as well as caregivers find
valuable and relevant information to help manage this disease.”
“Diabetic Connect is a breakthrough service for people with diabetes since
it serves as both a destination for information needs, and an online
community that grows and extends each member’s support network,” said Stead
Burwell, Alliance Health’s CEO. “Diabetic Connect represents the future of
patient-driven healthcare and how health information is shared online, since
it’s a focused social networking site that gives individuals powerful and
engaging connections that enrich and support their lives.”
People living with diabetes, along with caregivers, friends and family
members, and health professionals, may join Diabetic Connect and create
their privacy-protected profiles at www.diabeticconnect.com.
Alliance Health Launches Online Health Network to Give Consumers an Improved Experience through Social Communities and Personalized Services
Patient-Focused Communities Provide Performance-Based Programs to Marketers
with Maximum Relevancy and Interactivity
SALT LAKE CITY — Alliance Health Networks, a leading online health network
for consumers and marketers, today unveiled its permission-driven marketing
platform that improves the online consumer health experience through social
media and customized one-to-one connections.
Through its network of narrow-focused health communities and Web sites, Alliance Health reaches
millions of consumers interested in solutions, treatments and advice for
their individual conditions, diseases and health information needs. Alliance
Health is driven to deliver greater value and more relevant services to
individual health consumers while providing greater performance to health
marketers of all sizes and budgets.
For Consumers: Authentic and Relevant Health Information and One-to-One
Connections
- Communities: Alliance Health’s network of narrow-focused health
communities for individuals, caregivers and health professionals offer
information, news and treatment advice on both existing and emerging
diseases; in addition to a social support network that is focused on the
health and wellness of all members. In response to the need to protect
sensitive and personal health information and to foster more open dialogue,
Alliance Health has developed Privacy Manager, a feature that allows
community members to participate in discussions and other social
interactions while keeping their identity private. The first community that
Alliance Health is launching is DiabeticConnect.com. The site is currently
in private beta and open by invitation to a select number of people.
DiabeticConnect.com will launch to the public in Q2’08. - ClickOnHealth: ClickOnHealth is a one-stop online health resource that
matches a consumer’s needs to products, services and special offers based on
what health conditions are selected on the Web site. ClickOnHealth uses
Alliance Health’s proprietary PersonaMatch™ co-morbidity ranking
algorithm to present relevant health-related solutions in areas, including
diabetes, heart disease, cancer, stroke, cholesterol, Alzheimer’s, sleep
apnea, arthritis, cold and flu, and many more health segments.
For Marketers: A Targeted, Cost-Effective, Performance-Marketing Platform
- Alliance Health is a performance-driven health marketing network that
allows health marketers to effectively reach out to the right consumers and
offer relevant products and services through a variety of performance-driven
programs; including brand development, lead generation, and other cost per
acquisition programs. Current clients include pharmaceutical agencies,
medical suppliers, device manufacturers, clinical researchers and health and
wellness product manufacturers. - The Alliance Health Persona™ Engine is a vertical ad serving system
developed to efficiently manage performance ad campaigns across the span of
interactive touch points including search, email, affiliate networks, web
properties, display ads, and newsletters.
According to the Pew Internet & American Life Project, iCrossing and many
leading organizations tracking the online health industry, consumer interest
in researching and improving their health through online sources is
widespread in the United States.
Pew Internet & American Life Project: “Online Health Search 2006” (October
2006)
— Eight in 10 Internet users go online for health information
— Eight million American adults look online for health information on a
typical day
iCrossing: “How America Searches: Health & Wellness” (January 2008)
— 59% of adults use online resources to obtain health and wellness
information
— 84% of health searchers look online to educate themselves about a disease
or a condition
“Alliance Health is changing the way consumers find solutions for their
medical conditions and giving marketers one of the most efficient and
intelligent platforms for reaching highly relevant and engaged consumers,”
said Stead Burwell, Alliance Health’s CEO. “Today’s consumer is actively
seeking information online and relying on the Web as the first resource for
their health concerns. Alliance Health’s advanced infrastructure and Persona
engine allow consumers and marketers to easily participate in
privacy-protected and empowered health-specific interactions. We look
forward to expanding our network and introducing many more targeted
communities that address many of our nation’s most prevalent diseases and
health-related conditions.”
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